These days almost all the companies are using the online platform to advertise their products and services. Technology has a big hand in this, as it has made possible for us to do the marketing and advertising of our companies online. From a start-up to a well-established organization, all are making use of different online platforms for advertising. It is believed that online advertising is one of the easy ways of marketing. As it helps in reaching millions of customers easily and in less time. Also, it is considered to be one of the cost-effective ways of advertising these days. Companies worry that whether they will reach the right audience through online advertising or not. But because we have different ways to advertise online, it has become possible to target different audience also.
Here we are going to tell you about different online advertising ways, which you can use for the advertisement of your company and its products & services. We have made the list of some successful online advertising ways, let’s know about them.
Social Media Advertising
Social Media is no more just a way to hang out with friends in the virtual world. But it is a lot more than that, as it is helping the companies advertise their products and services also. One can see the growth in social media advertising every year. One of the biggest reasons to choose social media advertising is that billions of users are active on social media sites. So, it becomes easier to reach the maximum number of customers there. One can use different strategies for advertising online. There are paid advertising ways, where the customers or targeted audience get to see the ads based on their searches. Another way is to simply place the ads or sponsored stories on social media sites and pages. One can promote posts for reaching the maximum number of people. Some of the social media sites which are popular for online advertisement are Facebook, Instagram, LinkedIn, and Twitter.
This type of marketing not just helps the company but it also helps people in earning a good amount. As one can promote any company’s or brand’s product or services. And when the sale is made, the person also earns commissions accordingly. Most of the bloggers use this technique to earn some money and promote the products and services that are relevant to their blogs. In other words, you can also call it a 3rd party advertising. Most of the companies target those bloggers or influencers which have a huge number of visitors or followers.
Search Engine Optimization and Search Engine Marketing
Both these online advertising and marketing ways are used to promote the content. These types of online marketing help in increasing visibility. In SEO, the advertisers use different strategies related to SEO to get a high ranking on different search engine results. Some of the strategies used by the advertisers or bloggers are targeting keywords, meta description, creating original and quality content, and linking. Search Engine Optimization is also one of organic online advertising. In the SEM, the bloggers get paid when the users or visitors click on the ads which are there on the website or blog page.
This type of online advertising is in use for a long time. It is paid advertising, where the ads are displayed on different websites. These ads either contain the images or texts. They are being placed on the website in different forms like popups (when you open the website page), banners, and landing pages. They are placed in such a way, that they can grab the attention of the users easily. They are not like the other types of ads which are placed on the website. Display ads are not visible in search results.
While using Facebook or other such social media sites or while reading blogs, you will see some of the sponsored ads. These ads are generally placed at the bottom of the page or below any post. These ads are not placed there purposely, but they are the recommended ads. Some friend of yours or some other people may have liked or clicked on the ad, and that is why you get to see that ad. This type of advertising is called native advertising.