How to use opt in
Opt ins are required by law
It is a requirement by law that all websites should provide users with the option of opting in and out of email communication or agreeing to the privacy and policy terms. There are over 100 billion spams which are sent everyday with unsolicited emails gaining popularity as a tool for fraudulent activities. Businesses have to represent their intentions and identity in an explicit manner and most importantly they need to provide a way for recipients to opt-out.
United States have enacted the CAN-SPAM Act which controls the assault of non-solicited pornographic and marketing tools. It covers commercial email messages with the aim of advertising and promoting commercial products and services. Europe have a general data protection regulation which was enacted in 2016. It regulates how organizations gather, use and retain personal data which includes email addresses. This applies to all organizations that process personal data for residents of EU regardless of their location. Canada’s anti-spam regulation was enacted in 2010 and covers all commercial and electronic messages which are sent by non-profit organizations. Commercial electronic messages are often described as messages that have their purpose.
The opt-in legislations in the United States allows direct email marketing to be sent to anyone without prior permission unless the recipient explicitly request that they cease. In Europe messages can only be sent to recipients who have given their prior consent and the same laws apply in Canada.