Small business marketing is a massive industry. With literally hundreds of different channels to market your business online—it’s no wonder many people get overwhelmed. In 2014 alone, video advertising grew by 33 percent! Faster than any other form of online marketing. Nearly every other form of online marketing has been seeing massive increases as more and more business owners are starting to get online. In this article, we will learn the most relevant methods for marketing your small business in 2016 and 2017.
Pay per click (PPC) advertising.
The cost for PPC advertising has been consistently increasing throughout the years as more and more people are starting to compete in the online marketplace. Many local business owners have abandon PPC because of lack of results. However—with the growing popularity of mobile search results, pay per click is making a massive comeback. AdWords, in particular, is an entirely valid online marketing strategy.
The rise of mobile devices means many consumers are now browsing search listings on their phones. Click to call advertisements have seen extremely high click-through rates—some even as high as twenty percent and above! Buying PPC ads on the smaller search engines such as Yahoo and Bing is also completely viable. Although they will provide less traffic than AdWords, you will be getting a much lower price-per-click.
Social media marketing
Social media offers a powerful platform for telling your brand’s story. Every time you create a piece of content online, you are telling a story. As social media expert, Gary Vaynerchuk explains: “every company is a media company.” No matter what your business is related to, you must create content that is relevant to your target audience. Whether you run a pest control service, or a chiropractic practice, the underlying principles of content marketing remain the same. Good content can come in the form of a Youtube video, an article, or an image. Study who your target audience is and create engaging content that is relevant to them on all social media platforms.
Search Engine Marketing (SEM)
Search engine optimization helps to drive targeted buyers to your website via search engine traffic. The goal of SEO is to bump up your site to the highest positions in Google’s search index. Businesses that get found in Google receive more leads than their competitors.
The process of SEO is a bit complicated. A website will rank highly in Google when the site receives high-quality links from other sites. An SEO agency will tweak your site’s architecture and rewrite the content of a website to make it extremely relevant for a handful of targeted keyword phrases that bring local search traffic.
Search engine marketing is a very powerful ways to market your website online because traffic from the search engines receives the most amount of targeted visitors.
Video Content Creation
Video content is set to dominate the way we consume online media. Currently, the most popular platform for video is Youtube—which also happens to be the #2 search engine in the world next to Google. Video content is much more engaging and makes conveying a message much easier than an article or picture. Posting videos to your Youtube channel at least once a week will keep your viewers engages and help drive conversions to your products or service.
Blogging & Outreach
Maintaining a freshly updated blog on a weekly basis will help with attracting new visitors to your website. It also allows an opportunity for your brand to target more related keywords in the search engines. Reaching out to other bloggers for a “guest blogging” opportunity is an excellent way for new readers to connect with your message and grow your brand.
Email List Building
Email marketing has consistently remained a tried and true method for bringing in new customers. An opt-in email service such as Aweber or GetResponse will allow you to place an opt-in box on your website so that readers and clients can get subscribed to your digital mailing list. Sending your email subscribers as much valuable content as possible related to your industry will help them connect with your brand and build massive goodwill around your company. Your subscribers will be much more likely to buy from you if you provide value to them without being too sales-focused.
What is your favorite form of online marketing? Let us know in the comments below!